Zed Black brings soothing aromatherapy incense sticks to the Indian market this Diwali by launching the ‘Iksha’ range and ‘Backflow Dhoop Cones’
New Delhi [India], Oct. 19 (ANI/SRV): Diwali brings with it an aura of colorful diyas and fairy lights, vibrant rangolis, mom-made Diwali sweets and happy family vibes. Now among all of these imagine the soothing scent of natural geranium, the seductive scent of Kesar rose or the special traditional Diwali sandal warming the mood of your home.
Zed Black Agarbatti, from Mysore Deep Perfumery House, adds a pinch of bliss into your homes with its latest aromatherapy range of organic herb infused incense sticks and reverse dhoop cones with ‘Iksha’ branding and ‘ Backflow Dhoop Cones’ respectively. Dating back to the ancient Greeks and Egyptians, aroma essential oil has been used for religious and therapeutic purposes, this Diwali brings happiness to the home and uplifts the mood with these perfect and economical aromatherapy incense variants designed for Indian consumers of Zed Black.
“‘Iksha means ‘view’ and we wanted Iksha to be a view that reflects inward, a place where people could gain a deeper understanding of themselves and gain peace and self-awareness through to aromatherapy. We have launched Iksha in three fascinating variations, Purple Star, Kesar Rose and Nature’s Geranium. Geranium is a very popular export due to its floral accent which helps to uplift the mood and create the This Diwali for agarbatti and dhoopbatti, the market sentiment looks quite promising and the industry will grow at 7-8%.The launch of the latest series is in line with the company’s focus on accelerating innovation as one of the largest retailers and manufacturers of incense sticks and prayer essentials with multiple offerings, strengthening our puja samagri portfolio and expanding our presence across all forms of the retail market”, a pa Ankit Agrawal, Manager, Mysore Deep Perfumery House & Zed Black.
The company expects sales growth of up to 25% this festive season ably led by its flagship brands PAN India, Zed Black 3-in-1 incense sticks endorsed by legendary Indian cricketer MS Dhoni and Manthan Dhoop, Dhoop sticks without bamboo and Manthan. Sambrani Cups category promoted by Bollywood superstar Hrithik Roshan. The company sells over 15 retail lake packs daily and processes over 3 crores of incense sticks every day. Zed Black is now one of the top 3 agarbatti makers in the country. The company also has a strong global footprint with exports to over 40 countries like USA, Brazil, Ethiopia, Netherlands, Australia, Malaysia and more across 6 continents.
The Zed Black Backflow dhoop cone combo, also known as inverted cones, offers four intriguing scents of different batti dhoop cone aromas in four boxes of herb-infused dhoop incense cones in variations like Arij, Mogra, Rose and Sandal. The beautiful dhoop cones can be used for sacred rituals like Hawan and Pooja or for meditation or simply paired with a ceramic stand or waterfall stand. When lit, it produces smoke in the reverse direction, creating a beautiful relaxing ambiance for the perfect corner decor in your homes this Diwali season.
“Since our inception in 1992, MDPH has created employment opportunities throughout the value chain and continues its legacy. We have invested in setting up modern manufacturing units which include an integration unit in upstream also near Indore in Madhya Pradesh, making it the largest raw agarbatti in the country manufacturing plant spread over five units over a total area of 9,40,000 square feet providing jobs and skills to 3,500 workers unskilled of which 80% are women.We are also in the puja segment and have recently launched the samagri “Samarpan” puja which includes Camphor, Bhimsaini Camphor, Chandan Tika, Diya Batti, Sambrani Dhoop Cups, Agarbatti, Puja Oil, and more targeting diverse consumer needs for daily prayers amid festive fervor,” shares Anshul Agrawal, Manager of Mysore Deep Perfumery House.
Due to the festive demand, Zed Black has also launched the Masala Agarbatti variant with the brand ‘Zed Black Malang’ which is a premium floral batti made from flowers and has a very pleasant smell. Malang stands out from other incense sticks because it is coated in masala which enhances the aroma and makes it last even longer. It is available in Packet Medium and NuMedium Zipper, which also meets various customer needs.
Since its establishment in 1992, Mysore Deep Perfumery House with its flagship brand Zed Black 3-in-1 has been among the key players in the organized agarbatti industry offering the highest quality of range of agarbatti, dhoopbatti, dhoop cones, dhoop sticks, essential oils, hawan samagri and more accounting for a huge range of over 1200 products. The brand is now one of the top 3 agarbatti manufacturers in the country, processing over three crores of incense sticks and selling 1.5 million packets daily.
The MDPH employs more than 3,500 rural people and empowers 80% of the female workforce. The company has established a strong global footprint with exports to over 40 countries like USA, Brazil, Ethiopia, Netherlands, Australia, Malaysia etc. on 6 continents.
For more information, please visit: (https://zedblack.in)
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