The future is foam – Footwear News
Smart brands and retailers are already riding the wellness wave, but companies like OOFOS, a recovery shoe brand, stand out in the segment for their technology that provides an effective and rewarding experience for the wearer.
Recognized for its proprietary high-performance wicking technology that molds to the contours of a foot, OOFOS told FN that its shoes indeed possess totally unconventional properties. “Our proprietary OOfoam™ technology is what makes the experience of our products so indescribable and sets OOFOS apart from other cushioned performance shoes.”
“OOfoam™ provides enhanced shock absorption properties that have been shown in studies to reduce load, more effectively distribute pressure and alleviate stress on the body – aiding in recovery and eliminating asymmetry and imbalance .”
Considered by some to be a new category of shoes, the recovery sector includes well-cushioned shoes with technical support, as well as other advantageous performance qualities. OOFOS technology absorbs 37% more impact than traditional foam footwear, making it a top choice for professional athletes, physical therapists and medical practitioners looking for products that alleviate stress on the feet and joints.
“Technology is what differentiates OOFOS from other ‘comfortable’ shoes and elevates us to a scientifically proven recovery solution. It is this technology that provides the perfect combination of softness and stability, allowing the feet and body to move more optimally, as they would on a soft, natural surface such as grass. It’s not just soft, it’s OOfoam™ and it’s only from OOFOS,” the brand said.
The only way to understand OOFOS’ unique performance qualities is to put them to the test, according to Arnie Kander, a physical therapist and NBA strength and conditioning coach, including for the Detroit Pistons and the Bad Boys of Detroit. “.
“In the world of sports, any competitive advantage – whether it’s one percent or more – is significant! We are always looking for the various things that can support those gains and often don’t share them with competitors to keep that edge to ourselves” , Kander told FN, “I really think OOFOS could be a game-changer not just for top athletes, but for anyone who drags them on their feet.”
Kander explained that in the athletic sphere, it’s common to see similar modalities and concepts when it comes to strength, balance, power, movement and other aspects of performance. “Even in recovery, almost everyone uses compression, stretching, soft tissue and fascia work, cryotherapy, acupuncture, infrared technology, and other modalities. One of the most missed concepts is what we do to recover throughout the day. OOFOS helps solve this problem by creating the perfect shoe to help reduce the inflammatory burden when we move or stand, which is one of the keys to optimize recovery.
And OOFOS has been dedicated to the cause of recovery since its inception, and its roots allow the brand to be uniquely positioned to lead innovation and recovery footwear trends in sports performance.
“OOFOS has focused solely on recovery from the start when we launched The OOriginal – recovery shoes. Using a combination of our proprietary technology – specifically designed to support recovery – and combining it with a sole design technology that maximizes the properties of OOfoam™, we have laid the foundation for the widest range of recovery footwear available,” the brand told FN.
Podiatrist and marathon runner Timothy Karthas, DPM, told FN that after trying hundreds of different shoes and sandals for recovery, the OOFOS shoes were the only shoes he didn’t want to take off. “[OOFOS’s shoes] improvement in areas of chronic pain in my feet and ankles almost immediately. To this day, whether it’s after working out or just walking around the house on hardwood floors, I’m almost never without a pair on my feet.
And it’s all down to the level of comfort that comes from the “combination of structure and cushioning that feels good on tired, always injured feet like mine,” he explained, adding that in the space of recovery, “there is no other brand of sandals or shoes with this level of comfort and support, but what really sets the OOFOS brand apart is their determination to improve and safeguard their products through the research.
Find the right balance
Technically speaking, according to Karthas, the accelerated recovery results of OOFOS shoes are due to the elevated arch of the foot that is apparent when the shoes are first put on. “This helps reduce pressure in the ball of the foot and heel where injuries are common. It also helps reduce excessive movement and strain on large tendons that help stabilize the foot and ankle. After vigorous exercise, muscles get fatigued, leading to asymmetries and imbalances in gait and posture that can lead to injury,” he said.
“By improving stability by design with arch support and a lightweight heel cup to stabilize the heel, muscles have less work to do, helping them recover faster and reducing injury. ” Karthas added that the material itself – his OOfoam™ which is “a perfect combination of cushioned feel, but also stability” – allows for a greater contact area with the foot through cushioning while maintaining its structure and preventing excessive movement. “The result is a more even distribution of pressure and less stress on joints and muscles, which can translate to better resistance to injury and faster recovery.”
The brand noted that its unwavering consistency has allowed it to receive certifications such as the APMA Seal of Acceptance for each product and to be embraced by medical professionals, top athletes and entertainers such as the veteran NFL’s Alex Smith; Ashley Caldwell, Olympic gold medalist and world ski champion; professional triathlete Matt Russell; Chyrstyn Fentroy, principal dancer of Boston Ballet; and basketball legend Dawn Staley, among many others.
OOFOS told FN, “Thanks to our consistent approach of using the same OOfoam™ footbed and technology in every design – from sandals and clogs to boots and slippers – we are able to bring the recovery in everyone’s life (style) with a proven solution.”