The East End’s hottest summer fashions for 2022

While there are some East End summer fashion staples that will likely always be in style, each summer also sees a few new looks join the ranks of the season’s most popular. Local boutiques have spilled the tea on their hottest styles and biggest summer fashion sellers for 2022.


A fluffy yellow floral dress sold at Beacheeky


Bright florals are commonplace among the East End’s summer crowd, but the Beacheeky sages suggest a slight variation from the norm. Rather than the yellows in your face found on many floral dresses, they predict that fluffy yellows will gain popularity this summer, allowing the bold print of happy flowers to shine through without the color taking it away. win. They advise accessorizing with layered double chain necklaces to complete the look.

53345 Main Road, Southold.

Summer Fashion - The Shock Shacket at Shock
The shock pouch at Shock


According to Shock owner Elyse Richman, a fashion trend that seems to be getting stronger this summer actually started in the fall. The Shock Shacket (shirt jacket) is a fresh take on a classic design, with distressed details and a casual chic aesthetic. This time of year, the Shock Shacket is most popular in soft pinks and shock pinks, helping its wearer stand out in a crowd. And when it comes to fit, Richman says, “The more oversized, the better.” The Shock Shacket can be purchased at Shock in Westhampton Beach, which celebrates its 37th anniversary on the main street of the village.

115 Main Street, Westhampton Beach.

Summer fashion - A Sundress France sold at Popsicle and Finn
A Sundress France sold at Popsicle and Finn


Stephanie Sack and Elyse Merrifield, the sisters who run Popsicle & Finn in Greenport, have curated a summer collection of ethically produced luxury essentials for the coming season. And the one collection that looks set to take off in popularity is their line of dresses from women’s brand Sundress France, which is known for “their gorgeous fabrics and chic French style,” the sisters share. “Pair these dresses with metallic sandals (like our handmade leather slides in Greece) or a cashmere and heel (like our 100% organic cashmere wood block heels from Crush and Paige.)”

15 Front Street, Greenport.

Summer Fashion - The Sea Star Cabana Slide Candy Stripe (bottom right) sold at Frances Valentine
The Sea Star Cabana Slide Candy Stripe (bottom right) sold at Frances Valentine


Sandals can be tricky. Your favorite pair may be perfect by the pool, but painful to walk down Main Street. Or they may be comfortable to walk in, but too awkward to get into too upscale a place. Frances Valentine’s Sea Star Cabana Slide Candy Stripe doesn’t have these issues – its creators designed it to be sleek and water-friendly at the beach and comfortable for spending the day, thanks to its soft neoprene strap and its cushioned rubber sole. Sold at the brand’s new store in Southampton, these colorful sandals are likely to be everywhere this summer.

42 Jobs Lane, Southampton.

Summer fashion - The North Fork sweater sold at Beacheeky
The North Fork sweater sold at Beacheeky


Whether visiting North Fork for the first time or living there for years, it’s hard not to fall in love with its beauty, and the team at Beacheeky know it. For those sure to be dazzled by the northern half of the East End this summer, they suggest the North Fork Sweater. Made in the USA with 100% cotton, this understated sweater is a “keepsake of your visit to Long Island’s Wine Country!”

53345 Main Road, Southold.

Summer fashion - The Lyons windbreaker sold at Popsicle and Finn
The Lyons Windbreaker sold at Popsicle and Finn


When it comes to menswear trends, Popsicle & Finn owners Stephanie Sack and Elyse Merrifield can’t pick just one style as their favorite for the hottest style this summer. For many men, essentials are just that, essentials, and as long as they’re covered, there’s really no reason to be too fashionable. In light of that, Popsicle & Finn is stocked with last-minute essentials for the East End man on the go: crisp white shirts, organic moisture-wicking dress socks, swimsuits and windbreakers in lightweight nylon (like the Paige Lyons windbreaker). These styles can work for men “from all-day boating to beachside dinner,” the owners note.

15 Front Street, Greenport.

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