Santoor announces brand relaunch with a new approach to younger-looking skin

Santoor, the flagship brand of Wipro Consumer Care & Lighting, has announced the relaunch of its classic sandalwood and turmeric soap, Santoor Orange. The relaunch comes with “Young Soch” as a renewed and fresh take on connecting with young consumers. The product upgrade further comes with new packaging, improved scent, and better hydration.


The fragrance inspired by the benefits of sandalwood and turmeric captures the essence of Santoor and the promise of younger looking skin. With higher natural moisturizing benefits, the product provides a luxurious, pleasurable bathing experience and glowing, hydrated skin afterwards.

Signaling a bold transition, the “Young Soch” campaign aims to disrupt common stereotypes and long-held perceptions about a woman’s identity. Today’s Santoor woman is boundless with a young and fresh life, urging women to say yes, why not… ‘kyon nahi?’ Her child is also part of this exciting journey, supporting her mother and bearing witness to her accomplishments, emphatically expressing… ‘kyon nahi?’

On relaunch, Mr. Neeraj Khatri, Managing Director, Consumer Care, India and SAARC Business, Wipro Consumer Care & Lighting, said, “Santor is the flagship brand of Wipro Consumer Care. For more than three decades, millions of Indian women have trusted Santoor. Today, Santoor Sandal and Turmeric Soap is synonymous with younger looking skin. As part of our growth strategy, Santoor seeks to constantly innovate to meet the ever-changing needs of new era consumers. The next updated version of our flagship and best-selling product demonstrates our commitment. We are convinced that this transformation will accelerate our growth not only by strengthening our premium positioning in the market, but also by making us one of the most ambitious brands for consumers.

Mr. S Prasanna Rai, Vice President – ​​Marketing, Wipro Consumer Care & Lightingsaid: “Santor’s main strength has been consistency in communicating the core proposition of younger looking skin while refreshing the context and signaling the aspirations of today’s young women. “Young Soch” is central to the Santoor brand’s goal to inspire the dynamic women of today. With the essence of Santoor in mind, we try to tell a whole new story of the Santoor woman. .

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