Marketing firm DTC Bluewater partners with Tony Little to launch new styles of shoes


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At Cheeks®, we want to be more than just a shoe company. We are a lifestyle facilitator who adds value to the lives of women every day and enables them to achieve their version of wellness.

Bluewater, a DTC marketing and advertising agency, today announced that it is helping support renewed consumer motivation for active lifestyles, by partnering with Tony Little to launch the three new styles of footwear. Cheeks®.

The focus on wellness is more important than ever and consumers across the United States agree, with 64% of them saying health and fitness are top priorities in 2021, according to a recent McKinsey study.

To this end, Little is launching these new styles of shoes: The All-Terrain is a mix between a sneaker and a sandal with water transfer technology, quick-drying mesh, air-infused outsoles and inserts. gel to provide comfort women go from hiking to a walk on the beach or a walk in the park. Two new styles of health sandals were also released this month with bold new colors and a slide or thong option. As with the original Health sandals, these new styles give women across the United States the chance to enjoy the summer months in the comfort of arch support, gel inserts and cradle technology.

“These new shoes are unlike any other because they are specially designed to give women cute shoes for any situation and give the stability needed to keep their feet, knees and back comfortable. At Cheeks®, we want to be more than just a shoe company. We are a lifestyle facilitator who adds value to the lives of women every day and enables them to achieve their version of wellness. Do you want to resume an active lifestyle or have less muscle aches when playing with your kids or just be able to afford comfort and fashion in one shoe? You Can Do It®, with Cheeks®, ”said Little.

For several years, Little has partnered with Bluewater to educate consumers about Cheeks® and empower them to purchase shoes ranging from sandals and sneakers to ballet flats and boots. Cheeks® shoes have been sold on the Home Shopping Network (HSN) in the United States and The Shopping Channel (TSC) in Canada since 2006 with over 3 million pairs sold, and for the past two years they have been available to consumers at buy directly on cheeks for life. .com and Amazon. With a wellness mission, Cheeks® by Tony Little wanted to play a role in improving the daily life of women through a healthier footwear option.

About Cheeks® by Tony Little

Famous the world over for his boundless enthusiasm, Tony Little has been a television and fitness icon for over 30 years. But Tony isn’t just “America’s personal trainer”; he created the Cheeks® line of shoes for women, both functional and trendy. Its mission is to design comfortable sandals and athletic shoes for women that combine style, technology and comfort to enhance and enhance health and fitness experiences for people around the world! Visit our website at jouespourlavie.com or find us on Facebook @CheeksFootwear.

About Bluewater:

Bluewater has one core success metric: yours. We’re a DTC marketing and advertising agency that brings together all the services needed to be relevant to consumers where they live, work and play. Our experienced and talented team of converging professionals makes us remarkable. We approach work differently. We are always curious. The pride and responsibility we put in our work is the basis of what makes us better. Just ask to see our results. Visit the company’s website at https://bluewater.tv or on LinkedIn @ bluewater-media.

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