KEEN Utility advances women in trades with $1 million pledge

“Women are critical to the future of the skilled trades,” said Robin’s Skills, Vice President/General Manager at KEEN Utility. “It is essential to support organizations that are deeply dedicated to empowering and advancing women in the trades. Through the She Builds grant program, we are solidifying our commitment to their future and growing the trades, one step at a time.

The She Builds grant is funded by The KEEN Effect, which is part of KEEN’s larger mission to make the outdoors and the crafts accessible to everyone. KEEN has committed millions of dollars to social and environmental justice since 2003.

A leader in women’s safety footwear, KEEN Utility is uniquely positioned to champion the cause of welcoming more women into the trades and encouraging skill building. KEEN Utility’s Tradeswomen Tested collection draws on the insights of tradeswomen working in a variety of professions, from initial design to final product release, and incorporates field feedback into future designs. By creating more inclusive and adaptive footwear designed for and inspired by women in trades, the brand established early on that the future of trades is diverse and requires support.

More information about KEEN Utility’s specific women’s styles can be found by visiting

About KEEN Utility
KEEN Utility, a leading industrial and service footwear brand, successfully exceeds footwear safety standards while combining advanced durability and innovation with the same comfort and unmatched classic fit offered by KEEN outdoor footwear, lifestyle and children. KEEN Utility footwear is all about protection with the goal of making boots that fit you better. All you. Learn more about KEEN Utility at and Instagram:

About KEEN
Driven by a passion for the outdoors, KEEN is an independent, values-based brand Portland, OR, whose mission is to create original and versatile products, improve lives and inspire adventures outdoors. Founded in 2003, it started a revolution in the footwear industry with the introduction of the Newport adventure sandal and continued to launch disruptive products and set new standards in performance, comfort and design. As a family business, KEEN has done a good chunk of business since day one. By working with nonprofit partners, consciously building our products, providing grants to local organizations, and activating communities and individuals to protect the places where we work and play, KEEN sets its values ​​in motion to let the better world. KEEN’s recent Together We Can Help program partnered with KEEN fans to give away 100,000 pairs, or approximately $10,000,000 of shoes, to those on the front lines fighting the COVID-19 virus. Learn more about and

Media Contact:
Josh Segal | [email protected] | 617-947-3795


Comments are closed.