Hunter launches algae-based shoes

Hunter launched summer shoes made from seaweed, obtained using a process that cleans natural waterways while saving water and reducing CO2 emissions in partnership with Bloom Materials .

The new Hunter sandals and slides are the brand’s latest step towards positive environmental change through its Hunter Protect strategy and are made from a blend of lightweight blown EVA and the innovative seaweed material. The result is a flexible, waterproof, lightweight and durable style with less environmental impact.

Image: Hunter by Laura Jane Coulson

The Women’s Bloom Foam Sandal has a thick, durable sole with extra grip, designed to make it “the perfect sandal for warm-weather adventures,” Hunter explains in the press release. While the molded marble finish slides have been redesigned to be lighter and more comfortable.

All Bloom shoes use algae blooms which grow in excess and can be harmful to ecosystems by releasing toxins, consuming oxygen and blocking sunlight from underwater plants.

To showcase the innovative footwear, Hunter teamed up with TikTok stars twins Renee and Elisha Herbert to highlight what the outdoors and nature mean to them with a campaign shot on a secluded beach in Malibu, California.

Hunter Bloom sandals and slides are available on the brand’s website, with prices ranging from 40 to 55 pounds.

Image: Hunter by Laura Jane Coulson
Image: Hunter by Laura Jane Coulson
Image: Hunter by Laura Jane Coulson

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