How Scholl’s seriously uncool sandal became summer’s fashion must-have | Life

The fruit of the collaboration between Ganni and Scholl should create a new craze for the star shoe of the sixties. — Photo courtesy of Ganni/Instagram

NEW YORK, May 15 — We didn’t see it coming, and yet… Footwear and footcare brand Scholl has launched a fashionable ballad with the most avant-garde collaboration of the summer , in partnership with Ganni, marking a home run with the younger generation along the way. And to top it off — or put the nail in the coffin, as the case may be — this capsule combines style and comfort while displaying green credentials, thanks to organic, recycled and certified materials.

By all accounts, 2022 marked the start of a very specific era in fashion, where the ugly, the old-fashioned, the unfashionable – even the blatantly kitsch – would suddenly become officially attractive, if not downright trendy. In fact, 2021 got the ball rolling with the return of Crocs, clogs, and bucket hats. Long overlooked, these one-off fashion scums have suddenly been dug up from the back of closets and elevated to ultra-desirable must-haves by celebrities, influencers and fashionistas alike. But after the initial shock, disbelief and rage, we crossed our fingers that this phenomenon — described by Alice Pfeiffer in “The Taste of Ugly” [A taste for the ugly] – would soon be extinguished.

And we dared to believe it! Because while the pandemic has clearly given birth to a breed of fashion halfway between style and comfort, this start to the year has so far been relatively lenient with our fashion pride. We saw the Birkenstocks revisited by Manolo Blahnik, the return of wedge flip flops, and the unavoidable bucket hat taking pride of place in our wardrobes, but we just had to grit our teeth and wait for it to pass… Until the month of May, when everything collapsed. Coming out of nowhere, the Scholl sandal—that ’60s icon long relegated to the genre of shoes worn strictly for the well-being of the feet (goodbye style!)—served as the collaboration of the year, rising as a phoenix from the ashes of its outdated image to rise to the pinnacle of fashion as a summer must-have… You might as well get used to it. In fact, you’ll end up falling in love with him too!

Style, comfort and eco-responsible fashion

Ganni’s Scandinavian style, a brand that fashionistas have been craving for years, comes together with one of the most comfortable shoes ever: the Scholl sandal. And it is the brand’s most emblematic model, the Pescura, which has been reinterpreted here with fresh and modern prints – from flowers to checks and the Danish luxury brand’s monogram – all in an inspired palette. of the 1960s which nods to the history of Scholl. The fruit of this partnership is already overflowing with success, but the two brands have added one last ingredient to leave their competitors aside: an eco-responsible side.

Made in Italy, the sandals are made from organic cotton and recycled polyester, while the legendary sole is made from certified wood. As such, the two brands have played the unbeatable hand of style, comfort and eco-conscious fashion – a killer combo since the start of the pandemic. And, it must be said, the result is likely to seduce more than one fashion fan. Available through Ganni, as well as through Scholl, priced at €175 or US$215 (RM800), prepare to hear these mules slapping all summer long. — Studio ETX

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