Easy Spirit launches EMove Plush padded trainers and sandals – Footwear News
Change is underway at Easy Spirit.
Earlier this month, parent company Marc Fisher Footwear unveiled the first men’s collection in the 35-year history of the comfort brand. Now Today, Easy Spirit has upped its comfort quotient with the launch of EMove, a collection of performance footwear for men and women that is the most high-tech yet.
“We are constantly looking for new ways and innovations to outperform while maintaining the comfort and support the brand is synonymous with,” said CEO Marc Fisher. “EMove’s technology is literally loaded with benefits, but it’s our lightest shoe ever.”
The EMove collection for men consists of two sneakers: the Jump (priced at $119) and the Felix ($110). Meanwhile, the women’s offering includes 10 different styles, such as the Maxine Sneaker ($99), Mari Athletic Slide and Maison Sport Sandal ($79 each). The first line is available on Easyspirit.com, as well as official brand retail partners including Nordstrom.com, Kohl’s, Amazon and Zappos.
Each shoe is equipped with a plush sole with enhanced cushioning, energy return and extra support, but with a weightless feel, according to the brand.
Fisher said the EMove collection is well-suited for low-impact exercise, but can be used by comfort enthusiasts for everyday use. “The intention was to create a 24/7 shoe collection that takes you from your daily walk to the errands, light cross-training exercise, and daily activity in between,” did he declare.
Throughout the pandemic, a growing number of Americans have reportedly discovered – or rediscovered – the benefits of being active, and many have embraced walking as a regular physical activity, thanks to its affordability, easy to access and an enjoyable experience, according to Tom Cove, president and CEO of the Sports Fitness Industry Association
Of all the fitness categories tracked by SFIA, ‘Walking for Fitness’ has by far the highest level of participation: in 2020, 114 million people (aged 6+) participated in the activity at least once, a 2.3% increase from 2019. , on the other hand, had 50.7 million participants in 2020, up 1.2% from the previous year.
And as more and more Americans hit the pavement, they embraced sneaker styles with extra-plush cushioning and support, as evidenced by skyrocketing sales numbers from athletic brands like Hoka One One and On. .