Celine presents her beachwear line with pop-up at Le Bon Marché – WWD

Celine presents its beachwear capsule collection with a pop-up at the Parisian department store Le Bon Marché, which opens on Saturday.

Dubbed “Plein Soleil,” like the 1960 French film adaptation of “The Talented Mr. Ripley” starring Alain Delon, the collection is inspired by the French Riviera, where Celine’s artistic director Hedi Slimane shot. the film for its spring 2022 collection.

The temporary installation on the ground floor, which will remain in place until June 5, resembles a beach cabin. White lacquered wood floors evoke boardwalks, while gold and amber tinted mirrors echo the warm summer light. The wooden and leather furniture is decorated with straw deckchairs.

A straw bag from Céline’s “Plein Soleil” beachwear collection.
Emmanuel de Jorna / Courtesy of Céline

The face of the collection is French actress and director Suzanne Lindon, who first appeared in a Celine campaign in 2010 and recently starred in the French version of “In Treatment” on Franco-German channel Arte.

The line includes crop tops, as well as a floral print dress, lightweight denim pieces and a handmade crochet dress. For lounging by the pool, Slimane offered toweling bandeau tops and skirts, bikinis, sandals, sneakers, sunglasses, beach towels and a variety of hats, as well as tote bags. classic straw and striped tote bags.

Completing the selection is a hammock; a Finnish throwing game called Mölkky, consisting of wooden skittles and a petanque game.

In 2020, Céline joined the ranks of luxury brands wooing customers in summer vacation destinations with seasonal products. The “Plein Soleil” collection will also be sold in three pop-ups in China, in addition to 16 Celine boutiques around the world, including those in Saint-Tropez and Cannes, France; Monegasque; Miami and Dubai.

Meanwhile, Dior has steadily expanded the distribution of its Dioriviera collection since its launch in 2018, while Loewe’s Paula’s Ibiza capsule collection is in its sixth edition. All three brands are owned by luxury conglomerate LVMH Moët Hennessy Louis Vuitton, as is Le Bon Marché.

Céline petanque balls

Petanque balls from the “Plein Soleil” beachwear collection by Céline.
Courtesy of Celine


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